As a local initiative bringing “the Doughnut” to Cambridge, our actions are guided by the principles of Doughnut Economics. We strive for integrity in our group.
1. Embrace the 21st century goal.
- Aim to meet the needs of all people within the means of the living planet.
- Seek to align your organisation’s purpose, networks, governance, ownership and finance with this goal.
- Expect the work to be challenging, innovative and transformative.
2. See the big picture.
- Recognise the potential roles of the household, the commons, the market and the state – and their many synergies – in transforming economies.
- Ensure that finance serves the work rather than drives it.
3. Nurture human nature.
- Promote diversity, participation, collaboration and reciprocity.
- Strengthen community networks and work with a spirit of high trust.
- Care for the wellbeing of the team.
4. Think in systems.
- Experiment, learn, adapt, evolve, and aim for continuous improvement.
- Be alert to dynamic effects, feedback loops and tipping points.
5. Be distributive.
- Work in the spirit of open design and share the value created with all who co-create it.
- Be aware of power and seek to redistribute it to improve equity amongst stakeholders.
6. Be regenerative.
- Aim to work with and within the cycles of the living world.
- Be a sharer, repairer, regenerator, steward.
- Reduce travel, minimize flights, be climate and energy smart.
7. Aim to thrive rather than to grow.
- Don’t let growth become a goal in itself.
- Know when to let the work spread out via others rather than scale up in size.